Air Canada Vacations has chosen Juniper to power the next generation of its vacation booking capabilities. It is the opening move in a multi-year transformation of how Canadians discover, build and book their holidays.
Air Canada Vacations has announced a new partnership with Juniper to power the next generation of its vacation booking capabilities. For Juniper, this is a significant step: supporting one of Canada’s best-known tour operators as it modernizes the way it sells travel. The partnership is not a one-off project. Air Canada Vacations frames it as a foundational step in a multi-year transformation, aimed at strengthening the business, elevating the experience for customers and travel advisors, and creating the conditions for sustainable growth.
A broader world of travel, in one place
The new platform is designed to widen what Air Canada Vacations can offer. Over time, customers and travel advisors are expected to gain access to a broader range of travel products worldwide: hotels, cruises, tours, attractions, car rentals, rail and more. Just as importantly, it is intended to change how those products come together. The platform is intended to enable more flexible vacation packaging and customization, along with a richer and more personalized shopping experience. In other words, travellers are expected to have greater flexibility to shape a holiday around what they actually want.
Connecting more of the travel journey
The Juniper-powered booking platform is intended to act as a key enabler of the wider experience Air Canada Vacations is building. It is intended to connect more of the travel journey and support a simpler, more responsive way of working. Over time, these capabilities are intended to deliver:
- Broader access to travel products in a single place, for travellers and travel advisors alike.
- Greater flexibility to customize vacations.
- Enhanced flight and ancillary options.
- Stronger integration across Air Canada Vacations, Air Canada and the Aeroplan loyalty programme.
- More convenient digital self-service throughout the journey.
“This partnership is a foundational step in the evolution of Air Canada Vacations. By combining Juniper’s travel technology expertise with the strength of Air Canada Vacations, Air Canada’s vast global flight network and its Aeroplan loyalty program, we are creating the conditions for a more connected travel journey that offers customers greater choice and flexibility while giving travel advisors better tools to serve them.”
— Nino Montagnese, Vice President at Air Canada Vacations
Travel advisors as part of the plan
Travel advisors are central to how Air Canada Vacations sells, and the platform is being built with that in mind. Over time, advisors are expected to work with a more integrated platform, expanded product access and streamlined tools, designed to support efficient service and business growth. That focus also shapes the rollout. Air Canada Vacations and Juniper anticipate a multi-phased implementation and will work closely with travel advisors and partners to ensure a smooth transition.
What this means for Juniper
This partnership sits squarely within Juniper’s strategy of helping airlines and airline-owned travel businesses sell beyond the ticket. The model is the same one Juniper brings to airlines, tour operators and OTAs across more than 50 countries: a scalable platform that brings a wide travel offering into one booking flow, and that is ready to absorb new products as the business grows.
“We are proud to partner with Air Canada Vacations at such an important moment in its evolution. Our scalable platform will help Air Canada Vacations expand choice, adapt to evolving customer needs and create a seamless travel planning experience for travellers and travel advisors alike.”
— Juan Mateos, CEO of Juniper Travel Technology
This is the beginning of a long road. At Juniper, we are proud to be part of it, and we look forward to supporting Air Canada Vacations through every phase ahead.
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