Aimia Inc. is a data-driven marketing and loyalty analytics company dedicated to their client’s growth. Its Insights and Loyalty Solutions Division is focused on providing their proprietary loyalty clients with the customer insights they need to make smarter business decisions and build relevant and long-term one-to-one relationships with their customers.

SmartJourneyTM is Aimia’s methodology for an end-to-end loyalty solution for brands. The customer journey-centric process provides clients with a distinct and proven track to predictable customer growth.