Juniper leads the dialogue on tourism artificial intelligence at the Balearic Assets Forum 2025, highlighting its key role in the innovation and digital transformation of the tourism sector.
Juniper leads the dialogue on tourism Artificial Intelligence at the Foro Activos Baleares 2025, organized by Prensa Ibérica and Diario de Mallorca, which today gathered the top leaders of the technology ecosystem to examine the current state and digital future of the islands.
Juan Mateos Tejedor, CEO of Juniper Travel Technology, participated and shared the company’s vision on artificial intelligence applied to tourism, international expansion, and sustainability.
At this event, he explained how the Juniper Booking Engine reservation system is supported by “JuliA,” Juniper’s intelligent guide under which all AI-powered technological tools are developed. This technology, presented as a success story at the forum, enhances the operational efficiency of tour operators, travel agencies, DMCs, and others, consolidating Juniper as a strategic partner for the tourism industry seeking agility and frictionless scalability.
Balearic Islands, a Global Technology Hub: Talent and Investment
During his segment, Juan Mateos emphasized that the Balearic Islands already attract specialized talent thanks to their quality of life and initiatives like ParcBIT, but stressed the need to boost investment in R&D and STEAM education programs to maintain regional leadership in tourism technology.
“The archipelago has the key pieces — talent, infrastructure, and tourism expertise; the opportunity lies in accelerating collaboration among companies, universities, and government to become a global hub for tourism technology innovation,” said Juniper’s CEO to the audience.
Why It Matters for the Balearic Economy
The forum concluded that artificial intelligence and biometrics are transforming the way people travel and generating new business opportunities for companies based in the islands. Juniper reinforces this message with solutions that enhance the efficiency of its global partners and position the Balearics as a leading technology hub.
Juan Mateos Tejedor firmly states that “The Balearic Islands are the Silicon Valley of travel tech.”
Juniper will continue to drive strategic alliances, talent programs, and AI-based developments. If you’re interested in learning more, visit JuliA.
