In today’s competitive tourism world, the journey starts long before the booking and doesn’t end after it. Every interaction matters—but one moment is often overlooked: payment. For digital travelers, paying is not just a formality—it’s part of the experience.

Young travelers don’t carry cash and they don’t have time to waste. They expect speed, variety, and simplicity. If they can pay with one tap in their favorite app, they expect the same when booking a flight, hotel, or excursion. If they don’t find it, they will quickly switch to a company that does.

With Payment Methods module, tourism companies can meet these expectations, turning payments into a moment of satisfaction that drives conversion and loyalty.

Meet the travelers who live on their smartphones

According to the European Travel Commission, 65% of Generation Z and 69% of Millennials plan to travel internationally this year, compared to 55% of Baby Boomers.

These travelers were born or grew up in a connected world. They research, compare, book, and pay from the palm of their hand. They are used to the smoothness of e-commerce, where purchases confirm in seconds via Bizum, Apple Pay, PayPal, or virtual cards.

For tourism companies, this means understanding that these habits extend to travel. If the payment process is not as fast, secure, and flexible as in other industries, the customer experience breaks down.

Payments: The key moment in the traveler journey

The payment stage is no longer the end of the conversion funnel—it’s a critical point that determines whether a booking is completed or lost. Digital travelers expect:

• Variety of options: instant transfers like Bizum, digital wallets such as Apple Pay, and more.
• Split payments: to manage their budget without giving up travel plans.
• Visible security: trust seals, clear protocols, and simple processes.
• Full mobile compatibility: seamless payments from any device.

For them, paying is as important as choosing the destination. If the payment experience isn’t intuitive and tailored, they’ll look elsewhere.

Payment Methods: Turning payments into loyalty

To meet these expectations, Payment Methods offers a complete solution:

• Variety and flexibility: multiple payment methods including POS, Bizum, virtual cards, prepaid, credit, and split payments, integrated with 85+ payment gateways.
• Smart automation: personalized collection rules applied automatically (minimum amounts, installments, specific methods by booking type or customer), reducing errors and simplifying management.
• Full integration: entire flow managed within Juniper Booking Engine, avoiding redirections, streamlining steps, and ensuring a smooth experience that boosts conversion and satisfaction.

With Juniper, tourism companies can provide the same ease and speed digital travelers expect in other industries, transforming the payment moment into an opportunity for loyalty and growth.

Why adapting payments is a strategic move

Tourism is evolving into a digital-first ecosystem, and Millennials and Gen Z will continue to set the pace. Updating the payment experience is more than a technical improvement—it’s a strategic investment to attract, convert, and retain the travelers who are shaping the future of the industry.

Companies that treat payment as part of the experience will lead the market. With Payment Methods, it’s possible to not only keep up with digital travelers but to anticipate their expectations.

In a highly competitive tourism landscape, the way payments are managed can mean the difference between losing bookings or building loyalty with the most demanding travelers.

Payment Methods module gives you the flexibility, security, and speed that new generations demand, integrating seamlessly into your operations and boosting your sales conversion.