Nautalia Viajes is an innovative concept, in that for the first time they combine the personal sell together with the sale made through Internet, where the customer can start their purchase in the Web and complete it in the Shop, or viceversa.

Nautalia is not trying to position themselves in the market place by price, since their main aim is the service aspect. Nautalia is a different type of agency because it wants to understand the needs of their clients and adapt their service accordingly. The service is the only point that differentiates them form the rest of Travel Agencies.