{"id":52004,"date":"2024-07-25T08:51:25","date_gmt":"2024-07-25T06:51:25","guid":{"rendered":"https:\/\/ejuniper.com\/tourism-innovation-is-born-from-technological-development\/"},"modified":"2025-05-08T14:12:37","modified_gmt":"2025-05-08T12:12:37","slug":"tourism-innovation-is-born-from-technological-development","status":"publish","type":"post","link":"https:\/\/ejuniper.com\/es\/blog\/tourism-innovation-is-born-from-technological-development\/","title":{"rendered":"Cuando la innovaci\u00f3n tur\u00edstica nace del desarrollo tecnol\u00f3gico"},"content":{"rendered":"<h1>Participamos en TourisTalk<\/h1>\n<p>En un evento reciente organizado por <a href=\"https:\/\/www.tendencias.kpmg.es\/2024\/07\/futuro-sector-turistico-digitalizacion-personalizacion\/\" target=\"_blank\" rel=\"noopener\">KPMG Espa\u00f1a<\/a>, Jaime Sastre, CEO de <a href=\"https:\/\/juniper-group.com\/\" target=\"_blank\" rel=\"noopener\">Juniper Group<\/a>, vertical operativo al que pertenecemos, particip\u00f3 en una charla titulada: &#8220;Cuando la innovaci\u00f3n tur\u00edstica nace del desarrollo tecnol\u00f3gico&#8221;. Durante la sesi\u00f3n, se explor\u00f3 c\u00f3mo la digitalizaci\u00f3n y la implementaci\u00f3n de tecnolog\u00edas avanzadas est\u00e1n revolucionando el sector tur\u00edstico.<\/p>\n<h2>La Revoluci\u00f3n Tecnol\u00f3gica en el Turismo<\/h2>\n<p>La charla se centr\u00f3 en la influencia de tecnolog\u00edas como la inteligencia artificial (IA), el machine learning, el big data y el blockchain en la transformaci\u00f3n de la industria. Jaime Sastre destac\u00f3 un punto crucial: \u201cLa innovaci\u00f3n en el sector tur\u00edstico ya no proviene tanto de los jugadores tradicionales, sino de las empresas tecnol\u00f3gicas que detectan necesidades, tienen ideas y las desarrollan.\u201d Esta tendencia destaca un cambio significativo, donde las empresas tecnol\u00f3gicas lideran la innovaci\u00f3n, impulsando el desarrollo y la competitividad del sector.<\/p>\n<p>En el debate tambi\u00e9n se destac\u00f3 la importancia de una gesti\u00f3n eficiente de los datos para la transformaci\u00f3n digital del turismo. La tecnolog\u00eda no solo est\u00e1 mejorando la productividad de las operaciones, sino que tambi\u00e9n permite a las empresas ofrecer servicios personalizados de mayor valor a\u00f1adido a sus clientes. Juan Jes\u00fas Garc\u00eda, vicepresidente de Relaciones Institucionales de Europa, Oriente Medio y \u00c1frica de <a href=\"https:\/\/amadeus.com\/es\" target=\"_blank\" rel=\"noopener\">Amadeus<\/a>, se\u00f1al\u00f3 que \u201cla mejora en la experiencia del usuario est\u00e1 siendo posible gracias al avance de tecnolog\u00edas como la IA y el machine learning, que nos est\u00e1n ayudando a entender mejor a los clientes y a saber qu\u00e9 necesitan en cada momento del viaje.\u201d<\/p>\n<p>El evento concluy\u00f3 con una mirada optimista hacia el futuro de la digitalizaci\u00f3n en el turismo, enfatizando la importancia de establecer planes a largo plazo al colaborar con socios tecnol\u00f3gicos.<\/p>\n<p>Accede al v\u00eddeo completo de la sesi\u00f3n <a href=\"https:\/\/kpmg.com\/es\/es\/home\/tendencias\/2024\/02\/future-tourism\/touristalk-4-innovacion-turistica-nace-desarrollo-tecnologico.html?utm_source=LinkedIn&amp;utm_medium=Social&amp;utm_campaign=FutureTourism\" target=\"_blank\" rel=\"noopener\">TourisTalk &#8211; Cuando la innovaci\u00f3n tur\u00edstica nace del desarrollo tecnol\u00f3gico.<\/a><\/p>\n<h2>El Papel de Juniper Travel Technology<\/h2>\n<p>En <a href=\"https:\/\/ejuniper.com\/es\/\" target=\"_blank\" rel=\"noopener\">Juniper Travel Technology<\/a>, <span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">estamos orgullosos de liderar este cambio, proporcionando tecnolog\u00edas avanzadas que transforman la industria<\/span>. Con la inauguraci\u00f3n de nuestra <a href=\"https:\/\/salamanca-office.lifeatjuniper.com\/es\/\" target=\"_blank\" rel=\"noopener\">oficina en Salamanca<\/a> en 2023 hemos fortalecido nuestro enfoque en el desarrollo de inteligencia artificial y ciberseguridad, consolidando nuestro compromiso con la innovaci\u00f3n y la mejora continua. Actualmente continuamos al frente de la innovaci\u00f3n, transformando la experiencia tur\u00edstica desde el inicio del proceso a trav\u00e9s de nuestra tecnolog\u00eda.<\/p>\n<p>Agradecemos a KPMG Espa\u00f1a y a todos los participantes por sus valiosas ideas. Juntos, estamos creando el futuro del turismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participamos en TourisTalk En un evento reciente organizado por KPMG Espa\u00f1a, Jaime Sastre, CEO de Juniper Group, vertical operativo al que pertenecemos, particip\u00f3 en una charla titulada: &#8220;Cuando la innovaci\u00f3n tur\u00edstica nace del desarrollo tecnol\u00f3gico&#8221;. Durante la sesi\u00f3n, se explor\u00f3 c\u00f3mo la digitalizaci\u00f3n y la implementaci\u00f3n de tecnolog\u00edas avanzadas est\u00e1n revolucionando el sector tur\u00edstico. La [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":52002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2527],"tags":[],"categoria_divisiones":[2551],"class_list":["post-52004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","categoria_divisiones-juniper-travel-technology-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juniper Blog | Cuando la innovaci\u00f3n tur\u00edstica nace del desarrollo tecnol\u00f3gico<\/title>\n<meta name=\"description\" content=\"Participamos en la charla TourisTalk de KPMG Espa\u00f1a titulada: Cuando la innovaci\u00f3n tur\u00edstica nace del desarrollo tecnol\u00f3gico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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