WebHotelier | Primalres is a travel technology group with over 16 years of experience serving the tourism industry. With a leading presence in Greece and Cyprus, the company ranks among the largest of its kind in Europe.

The group provides innovative and reliable solutions to more than 21,800 hotels and accommodation providers across 39 countries through a world-class hospitality e-business ecosystem. Its core offerings include the WebHotelier booking engine, Primalres channel manager, cloud-based property management systems such as Hotelizer, and Loggia, an integrated platform for vacation rentals. The ecosystem also features Roompay, a hospitality-focused payments management solution; RevHero, an AI-powered revenue management system; and a dynamic B2B marketplace enabling direct bookings with over 51,500 travel companies in 160 countries.

This ecosystem is enriched by a wide range of interconnected add-ons, including metasearch connectivity, a real-time reporting and analytics suite, and a dynamic pricing application.