The Ascott Limited is a trusted hospitality company with a global presence across Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Its diversified offerings include serviced residences, coliving properties, hotels, and independent senior living apartments. Ascott’s award-winning brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu, and Yello. Through its loyalty program, Ascott Star Rewards (ASR), Ascott offers members exclusive privileges and benefits at participating properties.

In 2024, Ascott celebrates 40 years in the hospitality industry. Its journey is marked by steady growth, strengthened by new alliances, and a unique ability to transform challenges into success. Ascott is pioneering the future and setting a new trajectory for growth. In this tribute, past and present Ascott leaders share their experiences, highlighting the company’s evolution into a truly Unlimited brand.