In a strategic move to strengthen connectivity in the tourism sector, Juniper has announced its membership in OCTO (Open Connectivity for Tours, Activities, and Attractions). This collaboration promises to revolutionize how tour, activity, and attraction companies interconnect, setting new standards for efficiency and quality in the industry.
Juniper’s vision in Travel Technology
Commitment to Innovation
Juniper stands out for its dedication to technological innovation in the travel sector. With a specialized team, the company develops advanced solutions aimed at optimizing customer experience and improving the operational efficiency of its business partners.
Within its structure, Juniper has a division called Juniper Experiences by NexusTours, focused on offering unique and personalized experiences. This division is dedicated to creating meaningful connections between travelers and service providers, facilitating access to a wide range of activities and tours across various destinations.
What is OCTO and its role in the Industry?
OCTO is a global initiative that aims to standardize technical communication between tourism companies. Its main mission is to develop and manage messaging standards that enable simpler and more efficient connectivity, enhancing the customer experience while optimizing internal processes for businesses.
Impact of OCTO on the Experiences and Tours market
The adoption of OCTO’s proposed standards has shown significant benefits, such as reducing system incompatibilities and streamlining technological integrations. This results in a more coherent and accessible offering for travelers, as well as smoother operations for service providers.
Details of Juniper’s merger with OCTO
Development of a new API based on OCTO Standards
Through its Juniper Experiences by NexusTours division, Juniper has been working on the development of a new API that not only complies with OCTO’s standards but also expands them to offer additional functionalities. This API is designed to enhance efficiency and connectivity in the tours, activities, and attractions sector, enabling faster and more reliable integrations.
Active contribution to the evolution of Technical Standards
By becoming an official member of OCTO, Juniper takes on an active role in the evolution of the industry’s technical standards.
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